Eight opportunity areas emerge

Refining eight opportunity areas into one

In light of these criteria, we determined that there were three opportunity areas worth considering for subsequent work:

• Deal with usable bycatch
• Focus on processing
• Develop systems that drive fisheries, suppliers, and retailers to engage in constant improvement of their practices

To narrow those down, we asked which would likely deliver the most significant impact, and which was optimally pursued using the design process. Finally, we gathered various stakeholders for a discussion on the merits and weaknesses of each. After careful consideration, one opportunity area ultimately emerged as the most promising: a solution addressing the challenges in the processing segment of the fishing supply chain.

Next time: we discuss how and why we chose to focus on processing.

Click on the image at left to download a pdf that details each of the eight opportunity areas we identified.

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As we sorted through what we’d learned from Phase 1 (our research phase) we sought to identify the burning needs, big ideas, and emerging trends that could help us define some broad areas of opportunity. Where were the biggest challenges? Which changes would have the most impact? What could we imagine? Pressing problems required smarter solutions. Small solutions begged for new growth. Brilliant inspirations needed serious resources.

Working methodically through what we’d heard and seen, a vision of eight opportunity areas came into view, each with a core challenge. Of those eight, we narrowed our selection to the three opportunities that seemed most viable, feasible, and desirable, based on a set of criteria we established.

We then evaluated each opportunity area by testing it against the core ways in which the current system is stuck. We considered the timeliness of each opportunity area as well as its relationship to the most pressing aspects of the problems facing sustainable fishing.

Our goal was to come up with a solution that addressed the most persistent challenges across all three of the constituent groups we considered (consumers, buyers, fishermen). We also asked who might fund or invest in this concept.