Introducing the Future of Fish

What happens when you combine a powerful design process with entrepreneurial thinking in an attempt to solve one of today’s biggest environmental challenges?

When Central, a process design firm, paired with Ashoka and the Packard Foundation to tackle the growing problem facing sustainable fishing, it began a unique collaboration; the outcome of which stands to impact billions of people—from the fishermen at sea, to the families who rely on fish for sustenance and livelihood, to the myriad individuals and companies in between.

This is the story of how the project was born, what progress the groups have made as they seek answers to fixing a broken industry, and the kind of thinking that goes into tackling such a monumental issue.