Q&A with: Riley Starks

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Riley Starks is the co-founder of Chefs in Raingear, a unique program that gives chefs and seafood department managers a chance to participate in catching wild salmon.


How did the idea for Chefs in Raingear come about?
The reefnet salmon fishery is kind of a specialized fishery. This is the only place it’s done in the world. Whereas with most fisheries you have to go out for multiple days and there’s no room for extra people, this fishery lends itself to daytrips.
Why engage chefs?
I wanted to market our salmon to chefs because that’s where the best education takes place for consumers: at the restaurant. I knew that once chefs saw what it’s like out on the water and how we fish, they would be excited about reefnet salmon. A lot of them are also curious about what it’s like to handle a live fish.

How did the idea for Chefs in Raingear come about?

The reefnet salmon fishery is kind of a specialized fishery. This is the only place it’s done in the world. Whereas with most fisheries you have to go out for multiple days and there’s no room for extra people, this fishery lends itself to daytrips.

Why engage chefs?

I wanted to market our salmon to chefs because that’s where the best education takes place for consumers: at the restaurant. I knew that once chefs saw what it’s like out on the water and how we fish, they would be excited about reefnet salmon. A lot of them are also curious about what it’s like to handle a live fish.


Read the rest of Riley’s interview by clicking on the pdf image at right.